Privacy Policy

Last updated: July 14, 2026

Little (“we,” “our,” “the app”) is built to be private by design. This policy explains what little data exists and how it's handled.

Scope of this policy

This policy applies only to the Little iPhone app. It does not cover information collected offline or through any other channel, and it does not cover what you choose to send us directly, for example when you email us for support. If you email us, we will have whatever you put in that email, and we keep it only for as long as it takes to help you.

The short version

• All your content, including baby profiles, photos, mats and captions, stays on your device. We never see it, and it's never uploaded anywhere.
• There are no user accounts, no login, and no backend server.
• We don't run analytics or ad tracking of any kind.
• The only data that ever leaves your device is anonymous purchase information, handled by Apple and RevenueCat, needed to unlock your purchase.

What we collect

Nothing personally identifying. Little has no account system, so we have no name, email, or profile tied to your usage.

Content you create(baby name, birth date, photos, mats, stickers, captions) is stored locally on your device using Apple's on-device storage (SwiftData). It is included in your iPhone's iCloud device backup if you have backups enabled (that's Apple's standard backup, not something Little controls or accesses).

Purchase data.When you subscribe or buy Lifetime access, purchase history is processed by Apple's App Store and by RevenueCat (our subscription infrastructure provider) to verify your entitlement. This is tied to an anonymous RevenueCat ID, not to your identity, and is used solely to unlock app functionality, never for tracking or advertising.

Photo Library access.Little requests “Add Photos Only” permission solely to save your exported mats back to your Photos app. Little cannot read, browse, or upload your existing photo library beyond the specific photos you pick inside the app's photo picker.

What we don't do

• No accounts, no Little-run servers, no third-party sync of your content
• No advertising, no ad SDKs, no third-party trackers
• No analytics that identify you or your device
• We never sell data, because we don't have any to sell

Third-party services

• Apple (StoreKit)processes all payments and subscriptions per Apple's own privacy policy.
• RevenueCatmanages subscription status using an anonymous identifier. See RevenueCat's privacy policy at revenuecat.com/privacy.

Notifications

Little may send local reminders (e.g., “Emma turns 5 months today”) generated and delivered entirely on your device. These are not push notifications from a server. No message content ever leaves your phone.

Children's privacy

Little is a tool for parents to create keepsakes for their own children. It is not directed at children, does not knowingly collect data from children, and stores all baby-related content locally under the parent's control.

Your control over data

Since everything is stored locally, you're always in control:

• Delete a baby profile or mat any time from within the app
• Delete the app to permanently remove all app data from your device
• Purchases can be restored via Settings → Restore Purchases if you reinstall

Changes to this policy

If this policy changes, we'll update the “Last updated” date above. Continued use of the app after changes means you accept the updated policy.

Contact us

Questions about this policy? Email littlebabyapp@gmail.com.